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Top Sales Techniques Articles

Sales Cycle - The Steps to the Sale

Sales people walk through a process each and every time they present their product to a potential client. However why are some sales people successful and some unsuccessful? The unsuccessful ones typically don't follow the Sales Cycle. They do not follow the path to sales. [See More...]

Sales Scripts – 5 Cold Calling Strategies

If you have been in sales any time at all, one of the biggest challenges to new salespeople is the telephone. The fastest way to cover a lot of ground quickly is by telephone. A new salesperson receives a cold call script, and a telephone and is asked to contact as many people as possible and follow the sales script. [See More...]

Sales Techniques - Selling Benefits

Sell the Sizzle, Not the Steak. This point became overwhelmingly clear recently while eating at a local Mexican food restaurant here in Texas. Someone had ordered Fajitas. It was interesting to note that as the waiter brought out the plate of sizzling beef strips, all the heads in the room turned to notice what delicacy was heading their way. [See More...]

Insurance Marketing Articles

5 Ways to Grow Your Sales Team

I have wondered for years if there are constants in sales management. Are there principles that would help me help others in the area of management? I realized, first and foremost, that there are two basic types of leaders [See More...]


Qualities of an Effective Sales Team

In sports, there is an old adage, "There is no 'I' in team". This statement is especially true in a sales team. How do you take a group of individuals and make them a cohesive, productive, and thriving sales team? [See More...]


Insurance Marketing

Marketing Insurance is and can be one of the most fulfilling pursuits imaginable. When you get the opportunity to help someone, the reward you gain far outweighs monetary value. [See More...]

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